What Is SEO, and Why Should You Care?
SEO, or Search Engine Optimization, is all about making your website more visible to people who are searching for products or services related to your business in search engines like Google. Simply put, it’s a way to increase your chances of being found when customers search for a business like yours. And when you’re a local business, it can mean the difference between being discovered or being overlooked.
Local SEO: The Key to Local Business Success
Local SEO is a strategy that focuses on making your business visible in local searches. When people in your area search for a product or service you offer, you want your business to show up. Here’s how you can do that:
Google My Business
The first step is to set up a Google My Business profile. This is a free tool that lets you manage how your business appears on Google Search and Maps, including adding your business name, location, and hours; monitoring and replying to customer reviews; and posting photos and offers.
Use Location-Based Keywords
Incorporate location-based keywords into your website content. For example, if you’re a bakery in Winnipeg, you might use keywords like “best Winnipeg bakery” or “fresh bread in Winnipeg.”
On-Page SEO: Making Your Website Search Engine Friendly
On-page SEO involves optimizing your website’s content and HTML source code. Here’s what you can do:
A title tag is an HTML element that specifies the title of a web page. Make sure your title tags are unique for each page, and that they include your location and main keyword.
Meta descriptions provide a brief summary of a web page. They appear under the title tag in search engine results. Like title tags, ensure your meta descriptions are unique and contain your location and primary keyword.
Off-Page SEO: Building Your Business’s Online Reputation
Off-page SEO refers to activities you can do outside of your website to raise your site’s visibility, like building backlinks and managing online reviews.
Online Reviews and Ratings
Online reviews and ratings play a crucial role in local SEO. Encourage your customers to leave reviews on Google and other review platforms, and make sure to respond to them.
Backlinks, links from other websites to your own, can significantly improve your SEO, especially if they’re from respected and relevant sites. Reach out to local businesses or blogs and see if they’d be willing to link to your website.
SEO, Your Roadmap to Local Business Success
SEO might seem complicated at first, but it’s a crucial part of digital success. By understanding and implementing these basic SEO practices, you can increase your local visibility and bring more customers through your doors. Don’t get discouraged if you don’t see results overnight - SEO is a long-term investment, but one that pays off in the end.
Looking for some SEO help on your own website? Send me a message and let’s chat.